About Us
About Us
Tom Greenbaum
Founder
Tom Greenbaum is the Founder of ENCORE Strategic Business Consulting, which started in business in December, 2019 after retiring from an 11 year career as a volunteer business counselor at SCORE (Service Corps of Retired Executives. Prior to SCORE Tom created and built a large eBay store, during which he conducted over 50,000 auctions in less than three years.
Before eBay he was the President and Founding Partner of Groups Plus, a focus group research and consulting firm which he started in 1993 and closed in 2007. Tom conducted over 3000 focus groups in more than 100 different product categories, mostly with Fortune 500 companies.
Between 1973 and 1993 Tom was a major player in three different marketing, sales and promotion consulting firm. He started at Glendinning Associates (1973-1979) a firm composed almost exclusively of Procter & Gamble alumni. In 1979 Tom formed the Connecticut Consulting Group with four other executives from Glendinning. This firm was sold to Publilcis in 1989 and became Clarion Marketing & Communications. Tom left Clarion in 1993 to form Groups Plus, Inc.
Prior to the Connecticut Consulting group Tom spent two years at Church & Dwight (Arm & Hammer) where he introduced the non-polluting laundry detergent into the United States.
Before Arm & Hammer Tom spent five years at Procter & Gamble working on both Puffs Facial Tissue and Charmin Bathroom Tissue.
Tom is a graduate of Lafayette College and received an MBA from Columbia Business School
