Focus Groups

FOCUS GROUP RESEARCH

IMPLEMENTATION - Tom Greenbaum is one of the country's leading experts in the use of focus group research. Our philosophy is that quality focus groups require extensive planning in order to ensure that the correct participants are recruited, and the most appropriate topics are covered.

Groups generally last about 90 minutes, with client personnel observing the sessions from behind a one-way mirror. During the sessions, Tom normally will come to the back room to communicate with clients to ensure that all topics are being covered effectively.

We handle all aspects of focus group projects, including:

Project Design
Location Selection
Development of Recruitment Screening Questionnaires
Recruitment of Participants
Selection of Focus Group Facilities
Development of the Discussion Guide
Moderation of Groups
Personally Writing All Reports (most moderators do not write their own reports)

ANALYSIS & REPORTS

- Most clients request a report be written after the project, summarizing the key findings from the sessions , the moderator's conclusions based on these findings, and the recommendations as a result of the conclusions which have been developed. The 20 years of marketing and sales consulting experience, and the client work at both Church and Dwight (Arm & Hammer) and Procter & Gamble is one the the key reasons why clients retain Tom to do their focus group projects.